The Voluntary Life: 110 Who To Start A Business With

29 May 2013

110 Who To Start A Business With

This episode is about things to consider when choosing co-founders to go into business with. Topics covered include:

  • Do you need co-founders?
  • The advantages of choosing co-founders who are different to yourself (in background, skills, personality, and business networks)
  • The importance of shared core values and purpose for co-founders
  • Research by Noam Wasserman shows that teams made from former co-workers are the most stable. Teams made from former strangers are the second most stable of the three groups Wasserman analysed. Teams made from friends and family are the least stable.

Show Notes:
The Founder's Dilemmas by Noam Wasserman
The Millionaire Next Door by Thomas Stanley
The Wisdom of Crowds by James Surowiecki

Podcast Episode


  1. Hi Jake, you make some really good points here. Wish I'd known this a few years back :)

    I think part of the problem is that the trust factor is overrated. Most people (I used to be one of them) would never start a business with a stranger because they don't trust them. What they fail to realize is that if your co-founder doesn't run off with your money, it's not enough to be successful.

    Many friendships are ruined because people think that great tennis partners automatically make great business partners. They usually don't.

    Keep up the good work!


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