The Voluntary Life: 112 What Business Should I Start? Part 2: Finding Purpose

13 June 2013

112 What Business Should I Start? Part 2: Finding Purpose

An episode about finding and clarifying the purpose of your business. Why does your business exist? Topics covered include:

  • The limits of "Mission Statements"
  • The benefits of a really short elevator pitch for your business' purpose: encapsulating it all in just 3 words
  • It can often take a long time to move from intuitive to fully conscious business purpose. Don't worry, you can get going and discover it on the way
  • Three things to think about to clarify your purpose: What will inspire you? What will inspire others? What do you have the capability to deliver?

Show Notes
Episode 107 (Part 1 of What Kind of Business Should I Start?)
The 7 Habits of Highly Effective People by Stephen Covey
The Art of the Start by Guy Kawasaki
Making It All Work by David Allen

Podcast Episode

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